Reducing Costs and Increasing Accessibility:
BB Imaging’s Success with Skedulo

Introduction
BB Imaging’s mission is to improve health outcomes by making high-quality ultrasound services accessible to anyone, regardless of zip code. BB’s business was growing fast, but the technology they used for the scheduling and coordination of sonographers in the field couldn’t keep up with demand.
TL;DR
By using Skedulo, BB Imaging significantly reduced the time needed to schedule and coordinate resources and minimized drive times for their team.
“Skedulo is part of the DNA of our company. It’s probably the most used technology we have in our entire business.”
The Challenge
BB Imaging’s CEO, Sanjay Patel, realized their existing tools were holding them back from meeting greater demand and achieving their mission.
The problem? A fragmented system of spreadsheets and manual processes. Critical information like sonographer certifications, vaccination records, and clinic-specific requirements were scattered across multiple platforms—or worse, stored in employees’ heads. This made it nearly impossible to efficiently match the right sonographer with the right clinic, resulting in wasted time and missed opportunities for growth.
The Solution
Sanjay and the team turned to Skedulo. Its configurable platform allowed BB Imaging to centralize and streamline the management of their complex scheduling needs.
Key Features and Benefits:
- Centralized Operations: All critical data for coordinating, managing, and scheduling sonographers is now in one, unified place.
- Skedulo Plus Mobile App: Keeps operations connected with sonographers in the field and provides them instant access to essential data while onsite.
- Tag Matching: Ensures the right sonographers with the appropriate credentials are matched to clinic-specific requirements.
- Optimized Scheduling: Intelligent scheduling assigns the right sonographer to the right job with the push of a button.
- Scalability: Skedulo’s platform approach ensures that as BB Imaging grows, their scheduling and coordination needs continue to be met.
“As needs change–and our needs will change as we grow and scale–we now have a platform that will adjust with us.”
The Results
By leveraging Skedulo, BB Imaging transformed their operations, ensuring the right sonographer is assigned to the right job with greater efficiency. This has significantly reduced drive times and scheduling overhead, lowering operational costs and enabling the company to take on more demand. These improvements directly support BB Imaging’s mission: making high-quality ultrasound services accessible to everyone, regardless of zip code.
Beyond operational efficiency, these changes have also improved the quality of life for BB Imaging’s sonographers. By spending less time on the road, they’ve gained more time to spend with their families.
“Our teams drive approximately 50,000 miles per month. Reducing that drive time by even a small percentage gives our team more time back with their families, gives our patients and clients more accessible care and reduces overall costs for BB Imaging.”