With its unique co-living offering in dense city centers like New York City, San Francisco, Chicago, and Washington, DC, Common is a company on the move. As described in the real estate publication Curbed, the co-living communities offered by Common solve an acute problem facing young professionals in cities: “Young adults, increasingly mobile and drawn into urban areas, find affordability and forming a community big challenges when moving into a new city. Offering shared expenses and a sense of belonging, coliving aims to fill that gap.”
When Eric Rodriguez joined Common as director of sales, he saw that the manual process for organizing property tours for prospective clients was riddled with pain points that were all too familiar. “When a sales rep was on the phone with a lead, he’d have to open up a Google Calendar to see which tour slots were available. That would only work when everyone had updated the calendar correctly,” Rodriguez recounts. Even with a seemingly simple calendar tool, double bookings and miscommunications were frequent.
“When a sales rep was on the phone with a lead, he’d have to open up a Google Calendar to see which tour slots were available. That would only work when everyone had updated the calendar correctly.”
A Proven Solution for Common Problems
With Skedulo integrated into its Salesforce instance, Common has consolidated all its critical sales information onto a single system of record. The result has been a host of operational improvements: dramatically faster scheduling, reduced risk through automatic permission-to-enter notifications, an end to double bookings, enhanced communication with leads, and more reliable data shared across the organization.
Common opened three new properties in the first quarter of 2018 alone, attesting to the growing number of renters drawn to the convenience and community of co-living. With strong demand in its current locations and additional markets ready to be conquered, the company’s leadership is strongly focused on scalable growth and solutions that will allow for repeatable processes no matter which city or neighborhood becomes the next target.
“Using Skedulo has made our data more trustworthy. Before, everything was done manually and people could enter things incorrectly or forget to do things. So there’s been a lot of improvements from that perspective.”